Private Media Ownership & Public Service Media

Private Media Ownership

The first thing you should know about private ownership in the media industry is that the communication with it's consumer is primarily provided on the premise of generating profit and competing in the marketplace.

Unlike public media institutions, private media has the ability to change their input strategies and join a different industry in terms of expanding their profit growth.

A clear media example of this would be ex-Canadian newspaper chain Thomson Corp. withdrawing from the print industry and moving their assets to other business ventures the potential provided a stronger financial growth.

Horizontal and vertical integration are both factors of private ownership. 

Public Service Media

Public service media is the more consumer friendly option between the two, it focuses on delivering communication on a public service level as opposed to aiming for financial profit. In fact, it addresses it's audience as citizens ran than another consumer.

This type of ownership strives to inform its audience and be created on the basis of what the audience actually want to see/hear, at the end of the day, we pay for it to be produced and broadcast to the masses so it's only fair that we have a say in what we wish to consume.

4 steps why public ownership is better for you;

1. You Use It

2. You Pay For It

3. You Have A Say In It

4. You Share It

A good example of public ownership is the BBC as it does not gain funding from advertisements, only from the viewers television license fee. This means that they have to broadcast information and programmes that are not only entertaining but also informative and of the public interest. As they host a range of media platforms, there has to be a mix of what everyone can enjoy.