Multinationals
"This is a large corporation with operations and subsidiaries in several countries"*
A media example of a multinational would be 5 Cross Media, representatives for international brands in the Nordic markets. They strive to provide Nordic companies and institutions with access to a widened range of global audiences.
They are not an ad-network, they simply provide international advertising solutions to Nordic advertisers. They are the sole contracted representatives for all of their media partners.
Currently, they represent several major publishing houses in the UK, the Netherlands, Belgium and Germany. Through these partnerships they are able o help Nordic companies plan and organise campaigns to target the consumer and business audiences in various European markets.
They are not an ad-network, they simply provide international advertising solutions to Nordic advertisers. They are the sole contracted representatives for all of their media partners.
Currently, they represent several major publishing houses in the UK, the Netherlands, Belgium and Germany. Through these partnerships they are able o help Nordic companies plan and organise campaigns to target the consumer and business audiences in various European markets.
* dictionary.com
National and Global Competition and Trends
(TO BE ADDED)
National and Global Competition and Trends
(TO BE ADDED)
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