Cross-Media & Diversification

Cross Media

Cross media, or transmedia, is the distribution of media over a range of media platforms. The cross media sector defines the term as; "The cross-media sector provides multimedia products and services by using radio, television, internet, mobile devices, print and events simultaneously along each other." 

An example of use of cross media could be a news story, it will be available over a range of platforms such as the internet, television, radio and print media. In television, a programme can be viewed and if the channel has a internet player such as BBC iPlayer or 4oD,  you will be view said programme online or on a mobile device. Alternatively many video media productions can be found on YouTube, Netflix or similar online streaming sites.

Diversification

Diversification in the media sector is related to conglomerates in the sense that it focuses on a conglomerate having business and ownership on products that can either be related or unrelated. 

Looking back on the Conglomerate write up (last post), Virgin was used as the example for it's diverse range of business ventures. Once again, it becomes a useful example for diversification within, and away from, the media industry. Not only have they had a heavy hand in media, they also have ventured far far away from this industry too.